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Strengths

Long-Term Relationships with Principals

Some of our reputable and world-class principals have worked with us for more than 15 years, including STMicroelectronics Asia Pacific (Pte) Ltd, Murata Company Limited and New Japan Radio, Co. Ltd. Our long-standing relationship with them assures us of a regular and reliable supply of world-class quality product lines.

As a testimony of our distribution strength and relationship with our principals, we have received numerous awards including one from ST Microelectronics for being the Top Distributor in Hong Kong/PRC for six years from 1997 to 2000 and in 2003 and 2004.

Broad Customer Base

We cater to a diverse clientele of over 3,000 active customers spread across a wide spectrum of market segments in the electronics industry, reducing our reliance on any single industry, customer or product type.

These companies may range from multinational companies like Flextronics International, VTech Telecommunications Ltd and TEAC Audio (China). Co. Ltd in Hong Kong to medium-sized village town corporations in the PRC like GD Nintaus Tech Electronics Co Ltd and Xianqu Industrial Co Ltd.

Established Track Record

As a testimony of our quality products, value-added services and after-sales support, about 90% of our sales comes from repeat orders.

Experienced Management Team

Our Group's success is backed by an experienced and competent management team with an average of 25 years' experience in the electronics industry.

The team possesses the technical knowledge, market understanding and ability to make prudent aggressive strategies to take the Group into the next phase of growth.

Click here for the management team

Extensive Service Support Network

We have established an extensive network of subsidiaries and representative sales offices in Hong Kong, the PRC, and Singapore to cover the expansion of our customers' operations and to seek new business opportunities in the Asia-Pacific region.

Integrated Supply Chain Management System

We have developed in-house a powerful integrated supply chain management system to facilitate efficient management of inventory and credit control, allowing us to provide value-added services to the small and medium enterprises we cater to in the PRC.

Provision of Application and Development Services

Our niche and strengths lie in our ability to marry the expertise of our sales team, technical marketing team and application and development engineers to undertake design and application works to provide more value-added services and cost effective solutions to our customers.